🙋♀️ A mother-daughter duo
Hi friends 👋,
Did you also forget that it’s almost the Fourth of July?
In this weekly newsletter, we spotlight diverse DTC founders and surface innovative consumer brands that have a great social mission. Share your feedback in the comments!
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Spotlight - Autumn from Wear the Wonder
Our main story today is about Autumn Hassett, Chief Maker of Wear the Wonder, which is a mother & daughter company that creates personal accessories and home decor items from their own nature-inspired photographic images.
This is a special one because Autumn and I were coworkers. I personally love that it’s locally owned and each piece is made by hand; on top of running a business, she’s also a mom, which is a full-time job in and of itself.
Autumn, take us from here!
🚊 Personal journey
My mom is a long-time photographer. I started working with her when I was little, starting with photographing weddings.
As the photography industry began to change, when people didn’t buy framed art anymore, she pivoted and figured out a way to print photography to jewelry.
I left my steady corporate job to have my son. Both of my parents are entrepreneurs, so I wanted to do something entrepreneurial and gave myself six months to try it out.
I initially was just helping my mom with shipping and website-building; it has since exploded into a full-time job.
I moved all the manufacturing and production to my house, and my mom began to focus on the creative side of things.
I learned to do a lot of things on my own. For example, I learned how to make different jewelry pieces by watching a lot of Youtube videos.
💦 Biggest challenge
The biggest issue for me is time. I’m a mom, and I create the pieces by hand, which takes a long time.
To solve that challenge, I am very intentional and structured in planning my week to that I can get everything done. For example, I use Trello to manage all of my current, recurring, and longterm tasks. From there, I utilize a planner as well to make sure I don't miss any retail appointments or important tasks for each day.
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We’ll delve deeper into Autumn’s story on Instagram Live this Wednesday (Today!) 3pm ET. Join us by visiting our Insta pages @storey.line or @wearthewonder!
Brand Hunt
For home: Puzzles designed to help you reset and reconnect; bamboo toilet paper; reusable and collapsible cups; 3D-printed office furniture and cardboard desks.
To eat: A monthly subscription that lets you build your own farm; eat your smoothie; reimagined frozen snacking that tastes like ice-cream
Looking Back
Last week, we had not one, but two live events on Instagram.
We interviewed Eva, founder of Moodbeam, about her journey from corporate burnout to launching her own self-care company. Watch the replay here.
We had a super fun lunch break chat with Meredith, blogger at Workout with Mer and a cycling instructor at The Handle Bar, who channeled her prior insecurities into championing for body positivity. Watch the replay here.
At StoreyLine, our mission is to empower mission-driven, daring brands to tell their inspiring stories and empower consumers to discover and connect with these brands both online and in real life.
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See you next Wednesday,
Minette