A founder on a mission to provide gender-inclusive skincare, and a surprise giveaway!
Hi friends 👋,
In today’s edition:
✨ The story of Cameron Moore, founder of FLAUNT BODY. We’re doing a giveaway of their signature product!
🔦 An incredible lineup of founders who we’ll spotlight in the coming weeks
👀 Interesting new DTC brands we’ve discovered
Spotlight - Cameron from FLAUNT BODY
Our main story today is about Cameron Moore, the founder of FLAUNT BODY. They make vegan, gender-neutral personal grooming and body care products that are versatile, effortless, and effective. They've been featured in British Vogue, Well + Good, NY Magazine, and more.
We are doing something different this week - we are giving away FLAUNT’s signature Ingrown Hair Mask to 1 lucky winner (it’s unisex), scroll to the end to see how you can participate!
Cameron, take us from here.
🚊 Why I started FLAUNT
A few years ago, I had a bad shaving experience; I went to a coworker's party and somehow ended up on the topic of shaving (because that's what you talk about at a coworker's party).
It was a diverse group of women, and we all had the same horrible shaving stories.
As young professionals, we admitted that keeping appointments at wax salons was difficult with busy schedules, so we managed hair removal at home.Â
During that conversation, a lightbulb went off in my head.
Because I have sensitive skin, I'm used to making skin care products that address my needs, and I knew the benefits of masking, specifically bio-cellulose.
Immediately I created a prototype in my kitchen - I soaked rice paper in a proprietary serum that contained hyaluronic acid, aloe vera, lavender, and other ingredients.
I tested the prototype on friends & family before finding an international manufacturing partner.
That's how I got started.
💡Why I created a unisex body care product
I didn’t want to create a gender-specific product because I want to tackle skin concerns that aren't always addressed; I want to create an inclusive solution.
More men are now shaving below the neck, but there aren't many after-care products that serve men who shave more than just the face.
Our products also work well for individuals who are going through gender transitions. We include and embrace this community because few products in the market address their needs and concerns.
💦 How we differentiate in a crowded marketplace
Finding the right mix of marketing is the biggest challenge for us. With a unique and first of its kind product in terms of application for post hair removal, it took us some time to find the heartbeat of our brand. We've finally hit our stride.
The key was to carve out a niche market, and we did that with our gender-inclusive positioning that solves the needs of specific skin concerns of our customers.
— — —
We’ll be doing a chat on Instagram Live this Thursday at 4pm ET and will be announcing the Giveaway winner during our live stream.
Participate in the Giveaway by visiting our Insta pages @storey.line or @flaunt_body!
Looking forward
We are excited to share the lineup of incredible founders who will be featured in the coming weeks.
Follow us on Instagram to join live chats and discover innovative brands from diverse founders!
GILDED:Â Luxury bodycare with a social mission
Ally Shoes:Â Power heels without the pain
Loftie:Â Break up with your smartphone alarm and get a better night's rest
Capsul Jewelry:Â Jewelry that captures treasured memories, powered by 3D printing
Plainville Homestead: Clean, thoughtful, and honest skin and body care products
Reclaim: Where fashion meets function
Brand hunt
For home: Puzzles designed to help you reset and reconnect; bamboo toilet paper; reusable and collapsible cups; 3D-printed office furniture and cardboard desks.
To eat: A monthly subscription that lets you build your own farm; eat your smoothie; reimagined frozen snacking that tastes like ice-cream
At StoreyLine, our mission is to empower mission-driven, daring brands to tell their inspiring stories and empower consumers to discover and connect with these brands both online and in real life.
If you like this post, please share it!