From burnout to healing, and how to live a badass confident life
Hi friends 👋,
It’s finally summer! Hope you get a chance to explore the great outdoors, and of course, stay safe.
In today’s edition:
🚊 The founder journey of Eva Werk, CEO of Moodbeam
💪 How to live a badass confident life, by Meredith Doty
🙌 The exciting lineup of founders who will be featured in the coming weeks
In this weekly newsletter, I spotlight innovative DTC founders and surface interesting consumer brands & trends. Share your feedback in the comments!
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Spotlight - Eva from Moodbeam
Our main story today is about Eva Werk, the founder of Moodbeam, which makes daily self-care rituals in a bottle. We are excited to share her story with you.
🚊Personal journey
Prior to Moodbeam, I was running a whole marketing division at a healthcare startup in NYC. I was so exhausted, burned out, and constantly getting sick.
I knew that I wasn’t living my best life, so I decided to let go of everything.
I quit the high-paying job, sold most of my belongings, bought a one-way ticket, and went on an “eat, pray, love” type of adventure around the world.
I wanted to figure out what I’m really passionate about.
When I was in Bali, I did a lot of self-discovery and healing work. I felt a lot more connected to my soul and finally felt a sense of peace and calm in my everyday life.
💡 How I started Moodbeam
Since I was able to heal, I was thinking a lot about helping other people improve their emotional wellbeing. It became clear to me that my personal mission is to create products and content that help others elevate themselves.
I love essential oils; it was something I could start right away without too much upfront capital. And this is how Moodbeam was born.
🙏 Top wellness tips
For me, morning rituals are non-negotiable.
I meditate, do yoga, read affirmation statements, do gratitude journaling, and use my sprays.
My biggest tip is to pick one thing and do it for 60 days, and it will become a habit.
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We’ll delve deeper into Eva’s story on Instagram Live this Thursday 4pm ET. Join us by visiting our Insta pages @storey.line or @moodbeam_!
Guest post - How to live a badass confident life
Today’s guest post is brought to you by Meredith Doty, who channeled her prior body image insecurities into creating something uplifting and empowering. She regularly blogs at Workout With Mer.
Not one of us came out of the womb with killer confidence, yet how many times has it been said that “confidence is key” or “confidence is the most attractive quality”?
Did you know that you could have the best thing to say in the world and the most cutting-edge ideas, but if you don’t convey them confidently, your message may not get the traction it deserves?
I spent too long holding myself back by comparing myself to others wondering why I wasn’t like them, thinking my differences set me apart in a bad way.
I grew up overweight, and when I started my fitness journey, there seemed to be no one out there that I connected with physically - no one seemed to look like me.
When I thought about making the jump into instructing, I held myself back. I didn't think people would take me seriously because of my size. And, honestly, some didn't. But some did.
It took me a long time to realize what makes me different is my strength.
I'm passionate about helping others put an end to the limiting thoughts of self-doubt and get on with living their best life, and I believe that all stems from developing strong self-confidence.
I created Workout With Mer based on my personal experiences as a platform to help others get out of their own way and step into their most confident, authentic, happy self.
Here are 3 powerful daily practices you can start doing today that will help fast track you towards authentic confidence:
Set goals.
Enter every conversation with the intention of learning something new about the other person.
Do something for your appearance that makes you feel good.
I encourage you to push yourself to do the small things that seem big over and over until they don’t seem like anything at all.
Now go out and live your badass confident life!
Read the rest of the article here.
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We’ll chat more about Meredith’s journey and her tips on body confidence on Instagram Live this Friday 12pm ET. Join us for lunch by visiting our Insta pages @storey.line or @mer_doty!
Looking Forward
We are excited to share the lineup of incredible founders who will be featured in the coming weeks.
Follow us on Instagram to join live chats and discover innovative brands from diverse founders!
Wear the Wonder: Jewelry & accessories inspired by original nature photography
GILDED: Luxury bodycare with a social mission
Ally Shoes: Power heels without the pain
FLAUNT BODY: Versatile, unisex, and effortless bodycare
Loftie: Break up with your smartphone alarm and get a better night's rest
Capsul Jewelry: Jewelry that captures treasured memories, powered by 3D printing
At StoreyLine, our mission is to empower mission-driven, daring brands to tell their inspiring stories and empower consumers to discover and connect with these brands both online and in real life.
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See you next week,
Minette