Scannable memories & 3D printed custom jewelry
Hi friends 👋,
Happy Wednesday!
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In today’s edition:
✨ The story of Tina Cheng and her company, Capsul Jewelry, which captures life’s most joyous memories into jewelry that people want to wear every day.
👀 Interesting new DTC brands we’ve discovered and will be spotlighting in the coming weeks.
Spotlight - Capsul Jewelry & Tina Cheng
Our main story today is about Tina Cheng and her company, Capsul Jewelry, which celebrates life’s most joyous moments by capturing memories into every-day jewelry.
What I love the most about Capsul is that it’s not just another jewelry company - it disrupts the archaic custom jewelry industry, and brings convenience and affordability to the consumers. It’s a tech-enabled platform that captures and shares memories, starting with custom jewelry.
Tina, take us from here*.
🚊 Why I started Capsul
I’ve been a serial entrepreneur; I was the CEO of a company in Asia, grew it to 200 people, and sold it for $65M.
When I moved back to LA, I became the COO of a custom jewelry company and learned a lot about the jewelry industry. I learned that the jewelry manufacturing process is quite toxic, both to the environment and to the human body.
I also learned just how archaic the custom jewelry industry is. I wanted to make a custom piece based on my daughter’s cute handwriting, but most traditional jewelers would only work with precious metals, because the cost of customization was so high.
I realized that this industry was ripe for innovation with modern technology.
💡 How Capsul challenges the status quo
We are able to mass-customize jewelry at scale using the latest 3D-printing technology and are building a 3D configurator on the website, so our customers can upload their designs and get a rendering in real-time. On the back-end, a 3D-print ready file is automatically generated. This cuts down the lead time significantly and fundamentally improves the customer experience.
This big reduction in cost and time enables us to design, cast, and customize each piece with customers’ own handwriting, the sound wave of a voice, or a special name, date, or place.
Because the cost of customization went down, we are able to offer jewelry that’s made with less pricey metal, such as brass or sterling silver, which translates to an even more affordable price point for our customers.
👀 What cool initiatives we are working on
We spent our quarantine time productively on innovations that further our mission as a tech-enabled platform that captures memories.
We’re most excited about launching our patent-pending Computer Vision mobile app that turns each piece of jewelry into a unique “Time Capsul”. Customers can upload their favorite memories onto our platform, generate a code with a secret identifier, and use our app to scan the jewelry to playback the memories anytime and anywhere.
We are also launching the Memory Box feature on the website, where customers can add their loved ones’ birthdays and get automatically notified to create and store precious memories.
**Answers adapted and condensed from a conversation with Tina.
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If you didn’t catch our Instagram Live chat today, you can watch the playback here.
Brand Hunt
Here’s a preview of all the cool brands and inspiring founders we’ll be spotlighting in the coming weeks!
Viv: Bamboo-based & plastic-free period care
ManiMe: The future of at-home manicures, custom-fit to unique nail shapes
De Lune: Natural, research-backed symptom relief to lift the period burden
Ettitude: Organic bamboo bedding, bath and sleep essentials that are gentle on your skin and our planet
Le Mondeur: Bringing the world to your feet through modern design and ethical artisanship
beam: Empowering people to push their limits with THC-free CBD products
At StoreyLine, we empower socially conscious brands and consumers to connect more efficiently through a unique, experiential marketplace both online and offline.
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