I think this piece highlights the immense value that comes from knowing who your customer segments are to continue the relationship in these non-standard times. Love the point around empathizing with your customer needs and they may have changed with the situation. Another brand that I thought did this well was Rhone (men's fitness apparel brand) that modified their editorial content to orient around the new do-everything-FH life (https://www.rhone.com/blogs/pursuit/tagged/wofh). Keep it going Min!!
Love the examples!
Thanks, Diana!
I think this piece highlights the immense value that comes from knowing who your customer segments are to continue the relationship in these non-standard times. Love the point around empathizing with your customer needs and they may have changed with the situation. Another brand that I thought did this well was Rhone (men's fitness apparel brand) that modified their editorial content to orient around the new do-everything-FH life (https://www.rhone.com/blogs/pursuit/tagged/wofh). Keep it going Min!!
Wow, thanks for the comment, Joseph! Hope you are doing well :)